Pathr’s proprietary Behavior Engine delivers valuable spatial intelligence and behavioral knowledge, derived using AI. Our technology helps businesses and organizations promote deeper, more meaningful interactions with key constituents by mapping and evaluating their physical movement through any number of locations or venues. Because it operates in real time, Pathr has the ability to directly impact business outcomes as they occur, during the moments that matter most—for example, to influence an in-store customer sale.
Using cutting-edge Artificial Intelligence, Pathr turns previously unusable “raw” data into anonymous location data actionable insights. Because Pathr is agnostic to the source of the data it uses, it is able to ingest information from different types of sensing equipment, making it a true open platform. Pathr utilizes existing hardware—cameras, beacons, RFID and others—ensuring that users do not need to modify their infrastructure to take advantage of the platform.