Easily track how COVID-19 is changing consumer spending across all consumer segments; at a city, county, district, state and national level.
The COVID-19 Tracker shows weekly consumer spend trends across 23 categories and 89 subcategories, representing 2,000 national brands. The dashboard allows users to quickly drill into regional, state, CBSA, and city spend, transaction count, and average transaction trends based on the purchase data from a panel of 6 million de-identified U.S. consumers.
Easy, web-based interface provides self-service functionality to quickly understand how consumer segments are being impacted by a change in consumer behavior. Pre-built dashboards, including:
CATEGORY HEAT MAP: Monitor total weekly spend, transaction count, and average transaction size growth by state, CBSA, and city across 23 consumer categories segmented by channel and geography.
SUBCATEGORY HEAT MAP: Double click into total weekly spend, transaction count, and average transaction size growth by state, CBSA, and city across 89 consumer subcategories by channel and geography.
GEO HEAT MAP: Compare consumer trends in distinct categories and subcategories between regions, states, CBSAs, and cities.
AGGREGATE CONSUMER ACTIVITY: Summarize weekly spend, transaction count, and average transaction size growth by state, CBSA, and city across customizable consumer subcategories.