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Salesforce

Salesforce provides CRM, sales, service, and cloud software platforms.

Our Products

Tableau Cloud Unlock your data’s full potential with agentic analytics. Deliver trusted insights for everyone and enrich agents with Tableau Next, built on Salesforce and integrated with Agentforce.
Salesforce Public Sector Government CRM solutions from Salesforce adapt private sector service models, viewing citizens as customers. Salesforce helps government service organizations target the right audience with laser focus, automate business processes, and seamlessly connect and share data. Salesforce offers a public sector platform that is secure, transparent, and compliant, including top standards like FedRAMP, DoD IL2/4, and SOC. Since Government CRM runs in the cloud, it can be deployed in as little as one day, integrates freely, and is highly customizable and scalable. Salesforce Government CRM helps federal, state, and municipal organizations strengthen relationships between the public sector and citizens. With the help of public sector software like Salesforce, government can become more responsive, effective, and efficient.
Salesforce Customer 360 Platform for Government Government CRM solutions from Salesforce adapt private sector service models, viewing citizens as customers. Salesforce helps government service organizations target the right audience with laser focus, automate business processes, and seamlessly connect and share data. Salesforce offers a public sector platform that is secure, transparent, and compliant, including top standards like FedRAMP, DoD IL2/4, and SOC. Since Government CRM runs in the cloud, it can be deployed in as little as one day, integrates freely, and is highly customizable and scalable. Salesforce Government CRM helps federal, state, and municipal organizations strengthen relationships between the public sector and citizens. With the help of public sector software like Salesforce, government can become more responsive, effective, and efficient
Salesforce for Public Sector Salesforce helps economic development organizations manage relationships between businesses, citizens, and government by improving their communication, service, and collaboration with the business community.
Intelligent Data Management Cloud Realize transformative outcomes for your business by bringing your data and AI to life. Unlock your data and make it a living and trusted asset for your whole organization. With our AI-powered Intelligent Data Management Cloud™, you can drive better business results and create your competitive advantage.
Salesforce Sales Cloud Salesforce's core CRM application for managing contacts, pipelines, forecasting, and sales automation; used by government agencies for constituent and partner relationship management.
Informatica Master Data Management Informatica Master Data Management is an AI-powered, cloud-native multidomain platform designed to unify fragmented enterprise data into a trusted, 360-degree view. Operating within the Informatica Intelligent Data Management Cloud (IDMC), the software features AI-driven match-and-merge tuning, rule recommendations, and generative AI assistants like CLAIRE GPT to streamline data workflows. It provides prebuilt application extensions across domains—including customer, product, supplier, and finance—enabling self-service data democratization and real-time operational insights.
Salesforce Government Case Management Unlock agent productivity with case insights and AI-powered automation with case management software designed for public sector.
Salesforce Modernize the government service center and improve the citizen experience with Public Sector Solutions. Grow communities faster with pre-built apps for government.
Salesforce Grantmaking software Salesforce gives foundations and nonprofits who disburse awards and grants a simple way to track, manage and deliver funding programs. Grantees can easily find and apply for grants through an additional grantee portal, engage directly with you and share outcomes. With the right technology, you can spend less time on tedious processes that bog you down and more time driving your philanthropic mission.
Agentforce Marketing Salesforce Marketing Cloud solution, and with its Social Studio, which enables municipalities to track and aggregate local online conversations via social media
Einstein 1 Platform Build and extend your Customer 360 with trusted tools to reduce IT costs.
IDMC Cloud Services Governance, Access & Privacy Deliver data intelligence and reliable insights with modern data and AI governance.
Informatica Cloud API Increase efficiency, minimize risk, and better achieve your mission by managing data from source to retirement.
Informatica Data Privacy Governance Scale your data privacy program by deploying a reliable, repeatable, framework
Salesforce Agentforce Salesforce's agentic AI layer for building and deploying autonomous AI agents that retrieve data, plan, and execute tasks across sales, service, and public sector workflows within configurable guardrails.
Salesforce Experience Cloud Pre-built apps. Drag-and-drop tools. Low-code web tools to help you grow. Empower your team to quickly iterate and build secure, engaging digital experiences with prebuilt apps and low-code web tools.
Salesforce Marketing Cloud Marketing automation and engagement platform for email, journeys, and personalized outreach, built on the Agentforce 360 platform; used by agencies for constituent communications and outreach campaigns.
Data 360 Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.
IDMC Cloud Services Data Catalog Find, understand and trust your data with AI-powered data cataloging and metadata management.
Intelligent Data Management Cloud (IDMC) We empower businesses to realize transformative outcomes by bringing their data and AI to life. When properly unlocked, data becomes a living and trusted asset that's democratized across the organization. Through our AI-powered Intelligent Data Management Cloud™, companies are driving better business results and creating a competitive advantage.
Salesforce Data 360 (formerly Data Cloud) Real-time data engine that unifies fragmented data from data lakes, websites, and legacy systems into a single trusted profile powering the Salesforce platform and Agentforce agents.
Salesforce Data Cloud
Salesforce Data Security and Privacy Reduce compliance costs and ensure customer data protection by automating data subject requests, streamlining consent management, and consolidating identities into a single profile with data privacy management & compliance tools.
Salesforce MuleSoft Integration and API management platform (Anypoint Platform) used by governments to connect legacy systems, automate workflows, and expose data through APIs.
Salesforce Service Cloud AI-powered customer service platform covering case management, contact center, self-service, and employee service; widely used by agencies for 311 and constituent service operations.

Data 360

Product Overview

Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.

Market Landscapes

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Capabilities

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Research Competitors

Zeta Customer Data Platform Zeta Global

The Zeta Customer Data Platform is a software platform that ingests, cleanses, and unifies customer data from multiple sources into real-time profiles for marketing use. It links first-party data to an identity graph covering more than 245 million U.S. consumers to convert anonymous web traffic into known individuals across channels. The platform appends predictive, demographic, behavioral, transactional, and location signals from Zeta's data cloud to customer profiles. It includes embedded AI agents for tasks such as lead scoring, segmentation, and onboarding, and connects to email, mobile, web, and paid media channels for cross-channel campaign execution.

 Oracle Unity Customer Data Platform Oracle

Oracle Unity Data Platform is a customer data platform that unifies enterprise data into AI-enabled customer profiles. It resolves identities across devices, channels, and domains, and enriches profiles with prebuilt intelligent attributes and behavioral scores such as churn likelihood and purchase propensity. The platform includes an intelligence workbench with ready-to-use AI models for predictive scoring, propensity, and real-time recommendations, and it integrates with marketing, sales, service, and analytics tools as well as data warehouses and ERP systems. Governance features include organization-based access controls and consent management integrations for data privacy compliance.

 Intelligent CDP Treasure Data

Treasure Data Intelligent CDP is a customer data platform that unifies profile and behavioral data from multiple sources into one customer record. It applies built-in artificial intelligence across segmentation, journey orchestration, identity resolution, and predictive modeling rather than relying on separate third-party tools. The platform processes data in both batch and real-time modes, enabling activation across channels such as email, SMS, mobile app, and LINE. It also connects to cloud data warehouses including Snowflake, Databricks, and BigQuery, and includes governance, privacy, and security controls for enterprise use.

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