Tealium

Insider One is a customer data platform that unifies customer information from more than 100 integrated sources into single, trusted profiles. The platform lets marketers segment audiences using more than 120 attributes and orchestrate messaging across more than 12 channels, including email, WhatsApp, SMS, web push, and site search. It includes AI-based tools for segmentation, journey building, and campaign optimization, along with consent management, adjustable data retention, and behavioral analytics reporting. Insider One connects to customer relationship management systems, data warehouses, and other marketing tools through bidirectional integrations.

Tealium Customer Data Platform is a customer data orchestration platform that collects, unifies, and activates customer profiles across web, mobile, server-side, and cloud sources. It resolves identity across devices and channels into a single persistent profile and updates that profile in real time as new signals arrive. The platform activates data directly from cloud warehouses such as Snowflake, Databricks, BigQuery, and Redshift, or from its own managed profiles, routing information to more than 1,300 downstream integrations on a trigger, in real time, or on a schedule. Consent and governance controls apply at data collection and carry through every activation path.

mParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.