Tealium

The Zeta Customer Data Platform is a software platform that ingests, cleanses, and unifies customer data from multiple sources into real-time profiles for marketing use. It links first-party data to an identity graph covering more than 245 million U.S. consumers to convert anonymous web traffic into known individuals across channels. The platform appends predictive, demographic, behavioral, transactional, and location signals from Zeta's data cloud to customer profiles. It includes embedded AI agents for tasks such as lead scoring, segmentation, and onboarding, and connects to email, mobile, web, and paid media channels for cross-channel campaign execution.

Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.

Insider One is a customer data platform that unifies customer information from more than 100 integrated sources into single, trusted profiles. The platform lets marketers segment audiences using more than 120 attributes and orchestrate messaging across more than 12 channels, including email, WhatsApp, SMS, web push, and site search. It includes AI-based tools for segmentation, journey building, and campaign optimization, along with consent management, adjustable data retention, and behavioral analytics reporting. Insider One connects to customer relationship management systems, data warehouses, and other marketing tools through bidirectional integrations.