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Zeta Customer Data Platform

Product Overview

The Zeta Customer Data Platform is a software platform that ingests, cleanses, and unifies customer data from multiple sources into real-time profiles for marketing use. It links first-party data to an identity graph covering more than 245 million U.S. consumers to convert anonymous web traffic into known individuals across channels. The platform appends predictive, demographic, behavioral, transactional, and location signals from Zeta's data cloud to customer profiles. It includes embedded AI agents for tasks such as lead scoring, segmentation, and onboarding, and connects to email, mobile, web, and paid media channels for cross-channel campaign execution.

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