Insider One

Build and activate unified customer profiles with the first AI-powered architecture for customer data.

The Zeta Customer Data Platform is a software platform that ingests, cleanses, and unifies customer data from multiple sources into real-time profiles for marketing use. It links first-party data to an identity graph covering more than 245 million U.S. consumers to convert anonymous web traffic into known individuals across channels. The platform appends predictive, demographic, behavioral, transactional, and location signals from Zeta's data cloud to customer profiles. It includes embedded AI agents for tasks such as lead scoring, segmentation, and onboarding, and connects to email, mobile, web, and paid media channels for cross-channel campaign execution.

Tealium Customer Data Platform is a customer data orchestration platform that collects, unifies, and activates customer profiles across web, mobile, server-side, and cloud sources. It resolves identity across devices and channels into a single persistent profile and updates that profile in real time as new signals arrive. The platform activates data directly from cloud warehouses such as Snowflake, Databricks, BigQuery, and Redshift, or from its own managed profiles, routing information to more than 1,300 downstream integrations on a trigger, in real time, or on a schedule. Consent and governance controls apply at data collection and carry through every activation path.