Treasure Data

Tealium Customer Data Platform is a customer data orchestration platform that collects, unifies, and activates customer profiles across web, mobile, server-side, and cloud sources. It resolves identity across devices and channels into a single persistent profile and updates that profile in real time as new signals arrive. The platform activates data directly from cloud warehouses such as Snowflake, Databricks, BigQuery, and Redshift, or from its own managed profiles, routing information to more than 1,300 downstream integrations on a trigger, in real time, or on a schedule. Consent and governance controls apply at data collection and carry through every activation path.

Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.

mParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.