WebEngage

The Zeta Customer Data Platform is a software platform that ingests, cleanses, and unifies customer data from multiple sources into real-time profiles for marketing use. It links first-party data to an identity graph covering more than 245 million U.S. consumers to convert anonymous web traffic into known individuals across channels. The platform appends predictive, demographic, behavioral, transactional, and location signals from Zeta's data cloud to customer profiles. It includes embedded AI agents for tasks such as lead scoring, segmentation, and onboarding, and connects to email, mobile, web, and paid media channels for cross-channel campaign execution.

mParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.

Insider One is a customer data platform that unifies customer information from more than 100 integrated sources into single, trusted profiles. The platform lets marketers segment audiences using more than 120 attributes and orchestrate messaging across more than 12 channels, including email, WhatsApp, SMS, web push, and site search. It includes AI-based tools for segmentation, journey building, and campaign optimization, along with consent management, adjustable data retention, and behavioral analytics reporting. Insider One connects to customer relationship management systems, data warehouses, and other marketing tools through bidirectional integrations.