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mParticle Hybrid CDP

Product Overview

mParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.

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