Oracle provides enterprise software including databases, ERP, and cloud applications.
Oracle Unity Data Platform is a customer data platform that unifies enterprise data into AI-enabled customer profiles. It resolves identities across devices, channels, and domains, and enriches profiles with prebuilt intelligent attributes and behavioral scores such as churn likelihood and purchase propensity. The platform includes an intelligence workbench with ready-to-use AI models for predictive scoring, propensity, and real-time recommendations, and it integrates with marketing, sales, service, and analytics tools as well as data warehouses and ERP systems. Governance features include organization-based access controls and consent management integrations for data privacy compliance.
Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.
mParticle Hybrid CDP mParticlemParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.
Tealium CDP TealiumUnify identity, enrich profiles, and orchestrate action across every channel while your data lives in Tealium, your warehouse, or both, in real time, on a trigger, or on a schedule.
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