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SAP

SAP provides enterprise resource planning and business management software.

Our Products

SAP Customer Data Platform

Product Overview

Company-wide customer data management helps improve engagement, conversion, and retention.

Market Landscapes

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Where it's used

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Capabilities

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Research Competitors

Data 360 Salesforce

Salesforce Data 360 is a customer data platform that unifies marketing, sales, service, and commerce signals into a single real-time customer profile. It uses Zero Copy architecture to connect directly to external sources such as Snowflake, Google BigQuery, and Databricks without moving or duplicating data. Marketers can build audience segments using natural-language prompts, which the system translates into segment attributes, and can activate those audiences across ad platforms including Google, Meta, Amazon, and LinkedIn. The platform also supports identity resolution across devices and households and provides Clean Rooms for data collaboration with partners.

Insider One CDP Insider One

Insider One is a customer data platform that unifies customer information from more than 100 integrated sources into single, trusted profiles. The platform lets marketers segment audiences using more than 120 attributes and orchestrate messaging across more than 12 channels, including email, WhatsApp, SMS, web push, and site search. It includes AI-based tools for segmentation, journey building, and campaign optimization, along with consent management, adjustable data retention, and behavioral analytics reporting. Insider One connects to customer relationship management systems, data warehouses, and other marketing tools through bidirectional integrations.

Intelligent CDP Treasure Data

Treasure Data Intelligent CDP is a customer data platform that unifies profile and behavioral data from multiple sources into one customer record. It applies built-in artificial intelligence across segmentation, journey orchestration, identity resolution, and predictive modeling rather than relying on separate third-party tools. The platform processes data in both batch and real-time modes, enabling activation across channels such as email, SMS, mobile app, and LINE. It also connects to cloud data warehouses including Snowflake, Databricks, and BigQuery, and includes governance, privacy, and security controls for enterprise use.

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