SAP provides enterprise resource planning and business management software.
Company-wide customer data management helps improve engagement, conversion, and retention.
Build and activate unified customer profiles with the first AI-powered architecture for customer data.
WebEngage Customer Data Platform WebEngageWebEngage Customer Data Platform is a software system that collects and unifies customer data from multiple online and offline sources into a single customer profile. It integrates with web and app SDKs and third-party data sources to stitch together attributes, events, device data, and geolocation for each user. The platform provides role-based access control, data encryption, and real-time alerts to support ISO 27001 and GDPR compliance requirements. Marketing, product, and engineering teams use the resulting unified profiles to build segments and drive personalized engagement campaigns.
mParticle Hybrid CDP mParticlemParticle is a hybrid customer data platform that collects, unifies, and activates customer data in real time or directly from a cloud data warehouse. It resolves and enriches customer identities through IDSync, builds audiences using a no-code interface or an AI-driven Audience Agent, and delivers them to more than 300 downstream integrations. The platform includes Predictions for forecasting customer behavior and next-best-action recommendations, along with role-based access, data plans, and consent management for governance. Marketing and data teams at multi-channel consumer brands use it to process billions of monthly events for personalization and analytics.
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